Marcos G. Figueira, DSc. – Medium

Marcos G. Figueira, DSc.

he/him

Featured Book

See all (2)

Anything but Vanilla: The Roadmap to Differentiation in a World Full of Bland Brands

Anything but Vanilla: The Roadmap to Differentiation in a World Full of Bland Brands

Your ultimate guide to standing out in a crowded, noisy marketplace. A blueprint for creating a brand that thrives.

2024

Marcos Figueira

Marcos Figueira

Stories

The A.I. is destroying the planet, faster than we thought

Picture this: a massive data center glowing in the dead of night, devouring electricity at a rate that could power a small town. Somewhere…

6d ago

The A.I. is destroying the planet, faster than we thought

6d ago

How storytelling and semiotics build public opinion: the case of Luigi Mangione

A sleek figure in a tailored jacket. A silent film clip that resembles a cinematic masterpiece. An antagonist painted as a monolithic…

Dec 11

How storytelling and semiotics build public opinion: the case of Luigi Mangione

Dec 11

“Just Google It” is for old people — and that’s a problem for Google

There was a time when “just Google it” was the universal answer to any question. From settling bar arguments to uncovering the obscure…

Dec 5

“Just Google It” is for old people — and that’s a problem for Google

Dec 5

Why luxury brands are shedding the frills on their logos

Luxury is loud, right? Bold patterns, intricate details, and a logo that practically screams prestige. But in recent years, high-end…

Nov 29

Why luxury brands are shedding the frills on their logos

Nov 29

I interviewed AI about the future of work and the human race.

I asked:

Nov 25

I interviewed AI about the future of work and the human race.

Nov 25

The A.I. takeover: redefining human worth in tomorrow’s workforce

In the early days of the internet, futurists marveled at the possibilities of a connected world, one where information was at our…

Nov 11

The A.I. takeover: redefining human worth in tomorrow’s workforce

Nov 11

Who holds the megaphone in a world full of microphones?

Imagine stepping into a room where everyone has a microphone. The buzz is deafening — thousands of voices, each trying to outdo the others…

Nov 11

Who holds the megaphone in a world full of microphones?

Nov 11

Unmasking Brand Trump: the 8 truths about modern Branding

When it comes to brand building, some rules are uncomfortable, counterintuitive, or even downright ruthless. Trump’s brand — regardless of…

Nov 10

Nov 10

Learning to be creative

We often think of creativity as an innate gift, an elusive talent bestowed upon a lucky few. But here’s the truth: creativity isn’t a…

Oct 27

Learning to be creative

Oct 27

Underdog Branding: how recessions shape winners

When times get tough, we naturally expect established giants to weather the storm, but history tells a different story. It’s the underdogs…

Oct 23

Underdog Branding: how recessions shape winners

Oct 23

Marcos G. Figueira, DSc.

Marcos G. Figueira, DSc.

he/him

Book Author

Professor. Author. Speaker. Consultant. Brand Strategist and CEO at https://wyse.com.br If you like my writings, I'm available for hiring. :-)

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams